The Global Standard for Hair Design. At Assort, we do not just cut hair; we design identity. With a verified social reach of over 1.5 million followers, our signature consultation method has become a global benchmark for personalized beauty.
We are a "Hybrid" salon—fusing the precision and hospitality (Omotenashi) of Japanese hairdressing with the creative freedom and diversity of the West. Our team is rigorously trained to handle all hair textures and backgrounds, serving clients from over 77 different countries. Whether you are in Tokyo, New York, or London, you will receive the same high standard of technical excellence, bespoke counseling, and results-driven service.
"Juunin Toiro" (十人十色): Ten People, Ten Colors. The name Assort is derived from Assortment—a collection of distinct, high-quality elements. Picture a box of premium chocolates; each piece is unique in flavor and shape, yet they belong together in perfect harmony.
This embodies the life motto of our founder, Ken Kobayashi: "Juunin Toiro." We believe that if there are ten people, there should be ten unique styles. We reject cookie-cutter trends. We celebrate your individuality.
To maintain quality within our diversity, we live by one rule:
"We are all reading the same book, just different chapters."
That book is the Love for Beauty. Whether our stylists are in Amsterdam or Osaka, seasoned veterans or rising stars, we are united by a shared passion for the craft and a commitment to lifelong education.
2011
Assort Tokyo (Tokyo Japan)
2013
Assort New York (New York, USA)
2014
Class Aoyama (Tokyo, Japan)
2015
Assort Hong Kong (Causeway Bay, Hong Kong)
2015
Correr (Tokyo, Japan)
2016
Vacancy Project NY (New York, USA)
2017
Assort Amsterdam (Amsterdam, The Netherlands)
2018
Voice Co. produced by Assort (Osaka, Japan)
2019
Correr→ rebranded to Assort Harajuku
2019
Assort New York & Vacancy Project → rebranded to Vacancy Project by Assort
2019 Closed the following locations due to COVID in 2020~2021 Assort Harajuku, Assort Aoyama, Assort New York, Voice Co. produced by Assort, VACANY PROJECT produced by Assort
2022
Fairfax Amsterdam (Amsterdam, The Netherlands)
2023
2Re-opening of Assort New York (New York, USA)
2023
Assort Osaka (Osaka, Japan)
2024
Assort Melbourne (Melbourne, Australia)
2025
Assort London(London, UK)
Assort Groupは、東京、大阪、ニューヨーク、香港、アムステルダム、ロンドン、オーストラリアにあり、合計6カ国にて展開をしております。
各ブランドのコンセプトは異なりますが、Assort Groupの企業理念は、「美容を通して人に幸せを与え、自分も幸せになる。」ことです。
スタッフ自身が幸せでなくては、お客様に幸せや感動を与えれません。そして、我々Assort Groupはスタッフひとりひとりの個性を活かし、十人十色の夢や働き方を与え、さらに叶え続けたいという思いで、日々前進させて頂いております。
店舗随時スタッフを募集させて頂いておりますので、是非募集内容をご覧ください。
ご相談・お問い合わせは、【公式】Assort求人お問い合わせ、または、LINEより気軽にご連絡ください。
